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SIMPLY THE ZEST
Simply the Zest is a fictional gender neutral scent that is bright, refreshing, and energetic. It is created for Lemonade Stand, a funky fashion brand in NYC.
It's for funky originals: quirky, bold young adults who believe in staying on your grind, and taking opportunities and punches as they come.
Created in collaboration with Jessica Gillam & Leanna Santucci.
"We're for the people that believe in finding the best in life and running with whatever is thrown at them. In the true spirit of the lemonade stand, we want to inspire you to take all the lemons life throws at you and make them into lemonade - while looking good and smelling awesome."
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