KIND BAR REDESIGN

This project is redesigning the current packaging for KIND Bar from an empathetic point of view, taking into account difficulties such as allergies, and to create a clear, appealing design.

I chose to go with a clean, retro aesthetic to appeal to a younger demographic while making a clear distinction between the bar that contained nuts, as well as the types that do not contain nuts.

© 2021 by Kim Claussen. Created with Wix.com